Research by SweetBeam, the individual marketing experts for luxury hotels and resorts, reveals that Dubai hotel revenue is set to soar even further during November and December 2014 when weather reaches the optimum temperature of 25.9 degrees with 55.1 per cent humidity*.
Using data analytics of hotel guest spending patterns, SweetBeam’s study reveals that hotels can boost in-house guest spending by 37 per cent during prime weather conditions by personalizing their communications to individual guests.
The data, released today by hotel revenue experts SweetBeam, reveals that spending by in-house guests across Dubai’s luxury hotels will rise by 37 percent at beachfront and poolside outlets when the weather hits optimum thresholds.
In contrast, Dubai guest spending drops by almost 40 percent at the same outlets during hot weather days in the same period when the temperature exceeds 34 degrees.
By targeting guests with individually relevant information through SweetBeam’s personalised marketing services, hotels inspire in-house guests to remain and spend in hotels’ own outlets, rather than explore entertainment options outside the property. This helps hotels increase engagement and in turn, customer spending levels.
“November and December is one of the peak seasons for tourist arrivals in Dubai, with GCC residents visiting, Europeans seeking the winter sun and UAE residents on staycations,” said Troy Simoni, CEO of SweetBeam. “SweetBeam helps capitalize on prime weather conditions by sharing tailored messages about hotels’ outdoor and pool outlets to further boost spending from in-house guests.”
“When the weather is good, guests are not just more likely to visit a pool or beach outlet, but they stay longer, take more meals and enjoy more activities. These are all opportunities to boost guest engagement and of course, generate more revenue.”
SweetBeam offers hotels its top tips to boost spending even further during this period:
SweetBeam is the leading marketing expert focused exclusively on the in-house guests at luxury hotels and resorts. Partnering with some of the world’s most prestigious luxury hotel brands, SweetBeam boosts in-house revenue through intelligent and bespoke service offerings such as guest behaviour intelligence, targeted guest marketing and staff coaching. Clients include Dorchester, Grand Hyatt, Park Hyatt, Fairmont, InterContinental Hotel Group, JW Marriott, Jumeriah, Kempinski, Le Méridien, Monte-Carlo SBM, Shangri-La, The Westin, and others.
SweetBeam has been named the Gulf Capital Business of the Year at the MEED Gulf Capital SME Awards 2014, beating stiff competition from some of the UAE’s strongest SMEs. In addition, SweetBeam triumphed in two further categories – People & Culture of the Year and Business Innovation of the Year.
SweetBeam, the Dubai-based marketing specialist focused exclusively on the in-house guests of luxury hotels, was presented the distinction at a glittering ceremony at the Ritz Carlton JBR in Dubai, attended by key players from the Middle East’s SME community.
The Gulf Capital SME Awards honour outstanding SMEs in the UAE that demonstrate exceptional success, growth & innovation. Previous laureates include Bayt, Propertyfinder.ae, Just Falafel and Cobone.
“It’s definitely satisfying to be recognised,” said Troy Simoni, CEO of SweetBeam. “We are building a new paradigm for luxury hospitality – one where our clients boost their capture rates and average check by offering in-house guests exceptionally tailored and individualized experiences. We believe these new streams of revenue are vital to the industry moving forward, and that personal, tailored communication is going to become the standard.”
“We are even more pleased that the team has been recognised with the People & Culture of the Year award. Since the beginning, we have strived to make SweetBeam not just a fun place to work at, but a great place to learn and to grow. We hire based on potential, not credential, and we empower people to contribute and build the company. It’s all that creativity, hard work, dedication and focus on customer delivery that has made the difference. Together we will maintain our market leadership in the UAE, and continue the growth in the Middle East, Europe, Asia and beyond.
This year’s awards were judged by an expert panel of experienced SME business-owners, entrepreneurs and experts in SME enablement including Zev Siegl, Co-Founder of Starbucks and Arto Joensuu, CEO of Dubizzle.
As the leading marketing specialist focused exclusively on increasing capture rates and average check at luxury hotels and resorts, SweetBeam is partner with many of the world’s most prestigious luxury hotel brands. SweetBeam boosts revenue from in-house guests through intelligent and bespoke service offerings, such as guest behaviour intelligence, targeted guest marketing and staff coaching. SweetBeam clients include Dorchester, Grand Hyatt, Park Hyatt, Fairmont, InterContinental Hotel Group, JW Marriott, Jumeriah, Kempinski, Le Méridien, Monte-Carlo SBM, Shangri-La, The Westin, and others.
|Research reveals impact of summer Ramadan on hotel revenue Dubai, United Arab Emirates, 25 June 2014
New analysis into spending patterns reveals that hotels can boost in-house guest spending by 24 per cent during a summer Ramadan by personalising communications to in-house guests.
The data, released today by hotel revenue experts SweetBeam, reveals that guest spending across Dubai’s luxury hotels drops by an average of 15 percent when Ramadan falls within the summer months. When paired with the dip in occupancy typical of the period, total revenue from over-night guests can decline by as much as 35 per cent.
However by reaching guests with SweetBeam’s personalised in-room digital marketing hoteliers can reverse the decline and actually increase in-house guest spending by up to 24 per cent per room night.
Marketing firm SweetBeam today announced the expansion of its portfolio of Individual Marketing services for luxury hotels and resorts. The new services boost revenue from in-house guests beyond the +23% benchmark previously established by the company. With its newly expanded portfolio the company now offers luxury hotels and resorts:
“SweetBeam continues to define Individual Marketing for luxury hotels and resorts with services proven to deliver financial benefits to each client property,” said Troy Simoni, SweetBeam President and CEO, “No one else offers such an effective portfolio of services that engage and stimulate extra revenue from in-house guests.”
“In-house guests can be a highly-profitable source of revenue but until now clients have been approached by technology vendors,” said Daniel Gates, SweetBeam VP of Client Services, “SweetBeam is different, with Individual Marketing services proven to boost top and bottom line month after month.”
All new and existing SweetBeam services are available to clients on a bespoke basis to increase guest engagement, boost capture of in-house guest spending and drive up the average check.
SweetBeam is the leader in Individual Marketing in luxury hotels and resorts. Individual Marketing increases in-house guest spending on outlets and discretionary services at the property from the moment after the guest checks in until the moment they check out. Guests exposed to Individual Marketing spend, on average, 23% more than guests exposed to traditional marketing. SweetBeam provides a comprehensive range of Individual Marketing services from planning and intelligence through to program activation and revenue optimization. SweetBeam is headquartered in Dubai, with offices in Europe, and is expanding to the US and Southeast Asia.