SweetBeam announced today the launch of its next generation Service Delivery Architecture (SDA) that enhances the company’s Individual Marketing capabilities. With these new capabilities, SweetBeam gives each guest of its luxury hotel and resort clients a unique, personalized experience at every moment of the guest’s stay.
Using the SDA, SweetBeam can now create Individual Marketing campaigns built on sophisticated combinations of criteria from multiple data sources. SweetBeam’s improved Individual Marketing now takes into account virtually any input criteria requested by clients.
“SweetBeam is creating a totally new paradigm for hotels to connect with guests while they are staying at the property,” said Daniel Gates, SweetBeam VP – Client Services. “With SweetBeam, luxury hotels and resorts can be certain that each guest discovers the best of what their property has to offer – resulting in positive experiences and substantially increased revenue.”
SweetBeam’s current clients will be migrated to the next generation Service Delivery Architecture during Spring 2013. The enhanced Individual Marketing capabilities and analytics features will become a service option for all current SweetBeam clients by the summer.
SweetBeam announced today the launch of its new nationality-based guest analytics feature. The news follows the successful pilot conducted at one of Dubai’s most renowned five-star business hotels*.
For SweetBeam’s in-depth nationality-based trial, guest-spending data was collected 24 hours per day over a six-month period from all rooms in the hotel. Nearly all of the hotel’s outlets and services, including restaurants, bars, spa, room service and laundry, were included in the pilot study.
The results of the study revealed guest preferences and spending patterns across the top nationalities of in-house guests. The study revealed which nationalities exhibited the highest and lowest number of purchases and the total value of their spending, according to time of day and season, as well as outlet and service.
“The guest mix of our clients is rapidly evolving,” said Daniel Gates, SweetBeam VP Marketing. “We want to enable our clients to understand total revenue per guest as well as ensure they can cater to the needs of new and emerging markets.”
The results offered insights that will allow the pilot hotel to understand the total value of the different nationalities in their guest mix and to devise strategic nationality-based promotions. The insights will also allow SweetBeam to further tailor Individual Marketing content to specific nationalities to boost guest spending and revenue for the hotel.
The nationality-based guest analytics feature will be enhanced using the findings of the pilot and will become a service option for all current SweetBeam clients.
*The name of the hotel cannot be disclosed for confidentiality reasons.
About SweetBeam
SweetBeam is the leader in Individual Marketing to increase guest spending in luxury hotels and resorts after the guest has arrived on the property. By allowing luxury properties to proactively communicate to each guest individually, SweetBeam is the most effective way to promote hotel outlets, inform and inspire hotel guests, and increase hotel revenue. SweetBeam Individual Marketing is built on patented technology and includes a comprehensive range of services including consulting, creative management, system operations and analytics. SweetBeam is headquartered in Dubai, with offices in the United Kingdom and France, and is offered exclusively to qualifying luxury properties.
SweetBeam, the Dubai-based hotel technology service provider, today announced it is set to release its next generation Service Delivery Architecture (SDA) with improved proprietary digital marketing functionality. The new SDA will be put into operation in March of this year.
Using sophisticated targeting algorithms, SweetBeam delivers personalized marketing content directly into luxury hotel rooms, developed and programmed according to each individual hotel guest profile. The next generation SDA will allow SweetBeam to continue to be the most sophisticated in-room digital marketing platform for luxury hotels to promote hotel outlets and reach their revenue management goals.
SweetBeam’s current luxury hotel clients will benefit from a seamless migration to SweetBeam’s new SDA during March and April 2013, with enhanced features becoming visible over the course of the spring. New SweetBeam clients will benefit from the SDA at setup.
SweetBeam today announced it is on track to reach its 3 millionth luxury hotel guest by the end of 2013. This figure represents nearly a threefold increase in in-room guest exposure to the SweetBeam service in a single year.
Driving the dramatic increase is the rapid growth of SweetBeam’s installed base in the United Kingdom, France, Monaco, the Maldives and the United Arab Emirates, coupled with high levels of hotel occupancy, especially in the United Arab Emirates’ thriving luxury hospitality industry.
“This is a major milestone,” said Troy Simoni, SweetBeam CEO. “The more hotel guests are exposed the SweetBeam service, the more we can add to our luxury hotel clients’ top and bottom lines to increase hotel revenue.”
As SweetBeam continues to demonstrate it is the most sophisticated in-room platform to promote hotel outlets like restaurants, bars and spas, demand for SweetBeam’s service is expected to exceed forecasts for 2013. Plans are in motion to expand operations and ramp up production.