What is SweetBeam?
SweetBeam is the leader in Individual Marketing to increase guest spending in luxury hotels and resorts. SweetBeam proactively informs and inspires each guest individually throughout his or her stay. SweetBeam delivers a turnkey service exclusively to qualifying luxury hotels and resorts worldwide.
What exactly does SweetBeam do?
SweetBeam subtly and measurably influences behavior by informing guests of luxury hotels and resorts what the property has to offer. Whether it’s enticing guests to try the spa, inviting them for a private dining experience or simply helping them navigate what the property has to offer, SweetBeam helps guests connect to the offers and outlets they care about.
How much will SweetBeam cost?
Nothing. SweetBeam carries its own costs, adding to both top-line revenue and net EBITDA for every client property.
Does SweetBeam carry advertising to guests?
SweetBeam does not receive or rely upon third-party advertising revenues. Clients determine the communications and have full discretion over all content.
Does SweetBeam bother guests?
No, luxury guests appreciate being proactively catered to and individually inspired. Guests appreciate the helpful, timely information tailored to their individual needs. Guests of properties with SweetBeam enjoy and experience more of the property’s services, leading to a richer guest experience during their stay.
How does SweetBeam measure the incremental revenue it generates?
SweetBeam’s in-depth data collection, reporting and analysis are included in the service. We measure incremental revenue on an ongoing basis, not just one time. The analytics provided allows client properties to understand how revenue is being generated, while delivering valuable insights into guest preferences and behavior. The methodology is fully transparent and auditable.
How much time will my team need to dedicate to support SweetBeam?
Virtually none. SweetBeam is a service, not a product. We do the work so hoteliers and their staff don’t have to. We work on behalf of our clients’ properties to deliver up-to-date, tailored communications to every guest 365 days per year. SweetBeam does the planning and the work; clients simply make requests and approve.
Is SweetBeam delivered over interactive media?
SweetBeam is media neutral. SweetBeam Individual Marketing can be delivered over a range of media devices and platforms, from interactive devices to dedicated display media. Over the last twenty years, interactive devices in hotels—interactive TV, feature-rich phones, Internet on TV, remote control systems, and in-room iPads—have generally promised hoteliers more than they deliver, while causing headaches for both the guest and the hotel. SweetBeam will recommend the media that will be most effective at reaching and influencing every single guest in your property, whether proactive or reactive (interactive) or both.
What else can SweetBeam do for my hotel?
SweetBeam offers hotel management custom-tailored access to a host of extended features that allow enhanced, tailored communications to guests or groups of guests in new and valuable ways. Ask your Client Services Manager to guide you through the additional features available to you, and SweetBeam will customize them according to your requirements.
How do I know the service will work for my hotel?
SweetBeam Individual Marketing is proven to deliver significant increases in guest spending in select luxury hotels. SweetBeam increases revenue and delights guests in a variety of different property types— from beach resorts to city center hotels, international chains to boutique hotels— all over the world. Contact SweetBeam and ask for an assessment to see whether your property qualifies, and to understand the opportunity to increase revenue and guest satisfaction in your property.