SweetBeam today announced a new logo and visual identity.  After more than two months in development, the new look is designed to better convey to the company’s value proposition in the luxury hospitality market.

Troy Simoni, the company’s CEO, commented, “I’m pleased to announce our new logo, look and feel.  As a company we wanted to better communicate the values we deliver to our clients.  Our new logo is like our service - effective yet discreet.”

Daniel Gates, Vice President of Marketing and Customer Solutions, added, “The new logo and visual identity align with our emphasis on design that is effective.  The logo itself speaks to extreme targeting - a key value that we bring to our hospitality clients and their guests.  It also represents the value to be found inside the four walls of a property.”

The new logo and visual identity go into effect today, and will be rolled into new communications materials replacing the old logo and design elements.